TARGET! With a motto like: Expect More. Pay Less, who doesn’t shop at Target?! Target has everything from electronics to home goods, including groceries. Target wants to make their customers feel at home when they walk through the doors and with a corporate responsibility “Here for Good” that’s exactly what they do!
Out of all the Fortune 500 companies to choose from, Target seemed the best fit for my blog. I shop at Target because the staff is friendly, I love to watch their commercials, their advertisements are eye catching, they have various products and brands for the perfect price, and they do a lot for various communities. Target has built a corporation that not only sells products but helps out communities in the process.
Following ethical business practices, getting support from communities, and giving back to communities makes Target the thriving company it is. As a corporation Target focuses on diversity, social, environmental, and economic responsibilities.
Since it is Hispanic Heritage Month, Target has created a campaign: Dare. Dream. Do. Diversity is a large part of Targets core values. Team members come from all different backgrounds and many of their vendors and suppliers are minority groups. They have many diverse partners including United States Hispanic Chamber of Commerce and The United Negro College Fund.
As a team Target promotes health and wellness in communities. Good health promotes a better life. Inside each store there are over 700 organic food selections to choose from. Five percent of Targets income goes to education, volunteer work, the arts, and other services ($3 Million Weekly). Not only do they want to help the community by giving back, but they also founded the Alliance to Make US Healthiest. This helps to promote a better lifestyle inside communities. Not only does Target support health and wellness but also education.
In 2009 Target donated 400,000 books to local schools. They also teamed up with the Salvation Army to create a better learning experience inside schools through renovating their libraries. Since 2003 Target has sponsored Read-Across America In-Store Readings where over 3 million people have attended.
Target not only wants to help educate communities but make sure they are safe! Target and BLUE is a partnership with the law enforcement. Target has partnered with the law in order to make sure that communities are safe. They sponsor events such as Shop with a Cop that was hosted in over 35 stores. Children feel safe next to a police officer, so why not shop with one?
Being environmentally friendly is also important! LED lights have been placed in all new stores and Target has been taking giant steps towards reducing their carbon usage; along with saving water by using low flow faucets inside their stores.
Overall Target as a corporation has created a persona for their company based on trust not only inside the walls of their business but outside in the community. Promoting safe communities, healthy lifestyles, safe environments, and education Target is making their reputation a distinguished one, for all the right reasons!
By communicating through billboards, Facebook, Twitter, magazine advertisements, and television advertisements, along with their extensive internet site, Target is able to reach all different audiences in various demographics. From the looks of it whatever their doing seems to be working since they have be recognized for various awards including: Number 40 in DiversityInc.’s “Top 50 Companies for Diversity” and Fortune ranked Target as number 22 in “World’s Most Admired Companies”.
With their internet site being very customer friendly, various ages can easily access their site and see everything that Target has been doing from today to years ago. You can even see what new stores have opened up around the USA including stores located in Alaska and Hawaii. The site itself even has a pressroom where all press releases can be searched and located. With the most recent stories on the pressroom homepage, users have easy access to all breaking news in the Target world.
Target even has a YouTube account! People can subscribe to, comment, and watch various videos featuring target products and efforts in various communities. As a company Target works for their spot in the world. They want to be recognized for doing good in the community, they want to be a part of the community.
Target isn’t just a store, it’s a committed corporation willing to do everything it can to help! Targets reputation is a great one! With competitors like Wal-Mart, Target has to keep their prices right, and they do. Public relations experts who manage Targets reputation should look to Twitter and Facebook to see what the consumers are thinking. Seeing how many hits and likes Target gets could show where the store needs improving and where it’s doing well. Target shows their positive reputation through all their philanthropy and community efforts. Target has mainly a good reputation and any negative feedback given from consumers is addressed right away. Press releases or Tweets are ways to address negativity and bring about a positive message.
Out of all the Fortune 500 companies to choose from, Target seemed the best fit for my blog. I shop at Target because the staff is friendly, I love to watch their commercials, their advertisements are eye catching, they have various products and brands for the perfect price, and they do a lot for various communities. Target has built a corporation that not only sells products but helps out communities in the process.
Following ethical business practices, getting support from communities, and giving back to communities makes Target the thriving company it is. As a corporation Target focuses on diversity, social, environmental, and economic responsibilities.
Since it is Hispanic Heritage Month, Target has created a campaign: Dare. Dream. Do. Diversity is a large part of Targets core values. Team members come from all different backgrounds and many of their vendors and suppliers are minority groups. They have many diverse partners including United States Hispanic Chamber of Commerce and The United Negro College Fund.
As a team Target promotes health and wellness in communities. Good health promotes a better life. Inside each store there are over 700 organic food selections to choose from. Five percent of Targets income goes to education, volunteer work, the arts, and other services ($3 Million Weekly). Not only do they want to help the community by giving back, but they also founded the Alliance to Make US Healthiest. This helps to promote a better lifestyle inside communities. Not only does Target support health and wellness but also education.
In 2009 Target donated 400,000 books to local schools. They also teamed up with the Salvation Army to create a better learning experience inside schools through renovating their libraries. Since 2003 Target has sponsored Read-Across America In-Store Readings where over 3 million people have attended.
Target not only wants to help educate communities but make sure they are safe! Target and BLUE is a partnership with the law enforcement. Target has partnered with the law in order to make sure that communities are safe. They sponsor events such as Shop with a Cop that was hosted in over 35 stores. Children feel safe next to a police officer, so why not shop with one?
Being environmentally friendly is also important! LED lights have been placed in all new stores and Target has been taking giant steps towards reducing their carbon usage; along with saving water by using low flow faucets inside their stores.
Overall Target as a corporation has created a persona for their company based on trust not only inside the walls of their business but outside in the community. Promoting safe communities, healthy lifestyles, safe environments, and education Target is making their reputation a distinguished one, for all the right reasons!
By communicating through billboards, Facebook, Twitter, magazine advertisements, and television advertisements, along with their extensive internet site, Target is able to reach all different audiences in various demographics. From the looks of it whatever their doing seems to be working since they have be recognized for various awards including: Number 40 in DiversityInc.’s “Top 50 Companies for Diversity” and Fortune ranked Target as number 22 in “World’s Most Admired Companies”.
With their internet site being very customer friendly, various ages can easily access their site and see everything that Target has been doing from today to years ago. You can even see what new stores have opened up around the USA including stores located in Alaska and Hawaii. The site itself even has a pressroom where all press releases can be searched and located. With the most recent stories on the pressroom homepage, users have easy access to all breaking news in the Target world.
Target even has a YouTube account! People can subscribe to, comment, and watch various videos featuring target products and efforts in various communities. As a company Target works for their spot in the world. They want to be recognized for doing good in the community, they want to be a part of the community.
Target isn’t just a store, it’s a committed corporation willing to do everything it can to help! Targets reputation is a great one! With competitors like Wal-Mart, Target has to keep their prices right, and they do. Public relations experts who manage Targets reputation should look to Twitter and Facebook to see what the consumers are thinking. Seeing how many hits and likes Target gets could show where the store needs improving and where it’s doing well. Target shows their positive reputation through all their philanthropy and community efforts. Target has mainly a good reputation and any negative feedback given from consumers is addressed right away. Press releases or Tweets are ways to address negativity and bring about a positive message.
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