Low Prices, Great Products, One Place: TARGET

Not only does the red bulls-eye remind people of Target; it reminds people of the low prices and high quality products they expect from Target stores! When walking into Target there are red bulls-eyes all around and even on certain Target products.

Target's brand image is Up &Up which consists of high quality products at affordable prices. With a arrow pointing upward people can tell which products are Target brand and which are not. Up&Up was re-imaged in 2009 and has products ranging from baby foods to laundry detergents. Target wants their customers to feel that they are getting great products for the fraction of the cost; and that's exactly what Up&Up allows people to do! There are over 800 products that are featured in the Up&Up brand and the brand will continue to grow. Targets owned brands helps to build loyalty among customers. Customers save money and leave Target feeling confident about what they have bought.

Target continues to reevaluate their brands to make sure they are meeting their customers expectations. Before re-imaging the brand in 2009, Target reviewed over 4,000 guests comments on Target owned products. This resulted in changing over 130 products to meet customers needs. The "expect more, pay less" motto featured by Target is evident in their products!

Advertisements on television and in magazines features the red bulls-eye and the "expect more, pay less" motto. Public relations efforts help customers and stakeholders to get this feel good attitude about Target's brand image.

Target is known for offering "exceptional design for all" and in doing so they launched a a student design edition of Herbal Essences products at Target stores. The Herbal Essence Loves products were created and designed to feature new designers and innovative ideas. The campaign was important to not only represent the brand but to build a new design for the product based on Target's "expect more, pay less" attitude. The Herbal Essence Loves products were placed in stores and online in July 2010. Shampoo's and conditioners were sold for the low price of $2.99!

Target wants their customers to know that "Their here for good" and in doing so they need their customers to feel good about their products and their company. Target's involvement in the community and their emphasis on diversity and equality in the workforce and in the community helps make customers feel confident about Target.

Target was listed on the 2010 Human Rights Campaign, Corporate Equality, and Best Places to Work Survey! They are committed to their customers and communities. Giving back 5 percent of their profits weekly to the community gives people a feel good attitude about Target!