Have you been on Facebook today? I’m sure you logged in either from your BlackBerry or IPhone at least once this morning on your way to work and again on your lunch break. Am I right?
I bet if you’re a fan of Target you know they have a Facebook page along with a Twitter account! Therefore you’re well aware that they tweet and update their status hourly to benefit their customers!
We live in a world of electronics and the best way to reach us is through the social media! Target uses Facebook and Twitter to get in touch with their customers. Any sale, special, new item, or special event is tweeted and updated immediately online. Currently Target’s Twitter account has over 35,000 followers. If that’s not a lot, Facebook users have pressed the Like button over 1,783,179 times! That’s almost over 2 million people! Comments can be posted on Target’s Facebook page and other users can comment back and suggest their friends to Like Target too! Twitter allows you to retweet and receive Target tweets right on your mobile phone. You’ll never miss a sale!
So you know that little thing plastic card in your wallet that you hand to the cashier for everything? Well, Target developed a new idea that doesn’t involve any actual card. Instead customers can use Target Mobile Gift Cards that allows them to scan barcodes from their cell phones in the store. As if that’s not tech savy enough, they also have Facebook Credits that allows Facebook users to purchase virtual items for all the games they love to play. Including favorites like FarmVille and Mafia Wars.
Did you know that you can actually shop Target from your phone!? Target mobile and Target IPhone allows you to shop directly from your cell phones. With the IPhone you can download the free Target App. You can also sign up for text and email alerts online or in stores where you can receive weekly updates of ads, coupons, and great deals. Not only can you shop from your phone but you can also access Targets YouTube page! From here you can be directed to Target.com or a store locater. Or you can watch numerous videos from what’s hot to what’s not and all those Target commercials you love!
Targets PR personnel know that social media is a key component in reaching their customers. It’s a way to share information quickly and effectively. They are able to build brands, network, share information, and look after customer service online. Targets own website has links to their Facebook, Twitter, and YouTube accounts; along with a link to their RSS feeds. Customers can ask questions and search their pressroom online by searching just one key word. On the Target website alone you can shop, find a store near you, contact a representative, and even watch clips of how committed they are to the communities they serve!
New media efforts are also used which include podcasts and webisodes.Target teamed up with ConverseTarget teamed up with Converse to produce a webisode featured in 2008-2009.
According to the looks of it Target is doing a fabulous job using new media. Everything is available to their customers with the click of a mouse or the touch of a button. From phones to laptops people can access all the information they want and need from Target. Customer service isn’t just available in stores anymore, it’s online too! Commercials can be watched over and over again on YouTube and sales/coupons aren’t just found in magazines. Updating customers daily with tweets only benefits sales. You can even download the Target logo as a screensaver or background to your phone.
What else could Target do to get their consumers attention? I personally think that they are doing a great job! But maybe to get more followers on social media accounts they should tell customers to visit and follow them at the bottom of each receipt at check-out.
So who’s going to Target today?
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